{% extends 'base.html' %}{% block title %}Growth Insights{% endblock %}{% block breadcrumb %}Growth Insights{% endblock %}{% block content %}
<div class="page-head"><div><div class="kicker">FIRST-PARTY CONVERSIONS</div><h1>Growth insights</h1><p>Business milestones recorded since {{ since|date:'d M Y' }}. No visitor identity or IP addresses are stored.</p></div><a class="btn outline" href="{% url 'genez_quote_leads' %}">Quote lead inbox</a></div>
<div class="v26-growth-cards">{% for card in cards %}<article class="card card-pad"><span>{{ card.label }}</span><strong>{{ card.value }}</strong><small>Last 30 days</small></article>{% endfor %}</div>
<section class="card card-pad"><h2>Order and delivery performance</h2><div class="v26-growth-cards">{% for card in ops_cards %}<article class="card card-pad"><span>{{ card.label }}</span><strong>{{ card.value }}</strong><small>{{ card.suffix }}</small></article>{% endfor %}</div><p class="small muted">On-time rate includes delivered shipments with a recorded estimated delivery date. Use this as an operations signal alongside job costs and customer feedback.</p></section><section class="card card-pad v26-growth-sources"><h2>Campaign sources</h2><p class="muted small">Labels come from the optional <code>utm_source</code> URL parameter; blank means direct or untagged traffic.</p><div class="table-scroll"><table><thead><tr><th>Source</th><th>Business events</th></tr></thead><tbody>{% for row in sources %}<tr><td>{{ row.source|default:'Direct / untagged' }}</td><td>{{ row.total }}</td></tr>{% empty %}<tr><td colspan="2">No campaign-attributed events in this period yet.</td></tr>{% endfor %}</tbody></table></div></section>
<p class="small muted">These counts show recorded milestones, not unique visitors or a statistically matched conversion cohort. These signals do not calculate advertising CAC, print cost margin or statistically matched quote cohorts; those require reliable cost inputs and campaign tagging.</p>
{% endblock %}